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Dear Friends

For the past five years, Araminta Marketing has worked to utilise the companies we work with to create positive social change and have a mindful impact on their end consumers. We do this through kindness, through collaboration & through open-mindedness and education. It’s always been a goal of mine to create a cross-collaboration campaign with all my clients as well as the people and companies who have been a part of our Conscious Marketing journey. Now, as we run up to our 5th birthday, feels like the right time.

This year we have gone that extra mile to educate and immerse ourselves into a more inclusive mindset through surrounding ourselves with like-minded people who can open our minds as to how (not what) to think outside our immediate surroundings.

As an all-female agency, we’ve spent time looking in to female empowerment, LGBT community, race, disability and more but there is one key community that we need to stabilise and support to drive this change forward. MEN. We need to help men help us. We need to be working with men, not against them.

Over the last year or so, a handful of extraordinary men have opened up to me and admitted that they feel as though old fashioned ideas of what it means to be a man might be so deeply engrained in to our society that they feel they aren’t yet aware of some of the negative mindsets. On top of this, the (necessarily) aggressive demand for change has left them feeling unable to approach the subject a lot of the time. These guys want to understand, they want to reset how they think, not just to enable a more inclusive society but because this British ‘stiff upper lip’ attitude engrained within them is toxic. It is a huge part of the steep increase in depression, anxiety, eating disorders and suicide amongst men. Largely because it’s not ‘manly’ to open up.

Recent campaigns by the Southbank Centre, for example, are key indicators that the expectation of the male role is being unravelled and this kind of leaves a lot of men unsure of their place in society. It’s a turbulent time.

So, in the months running up to 5 years old, Araminta Marketing would like to invite you to share your stories, create content alongside us, collaborate, educate & liberate.

HOW: 📷 Share a photo on social media 👬 Host an event at your workplace to create awareness & open up conversation 💌Email us with a blog post to share, to show people that they are not alone. This can be anonymous.

We want to change the narrative around masculinity. By sharing, liking, forwarding or even writing a post can change someone’s mindset. You don’t even have to post to help this movement, just by having a conversation you normally wouldn’t have with a friend brings change.

Interested? See examples of posts below… now #LetsGetMENtal

Looking forward to hearing your thoughts

Love Araminta #letsgetMENtal

Click & hold to download this image to your phone, open the image & ask a friend to take a pic.

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