Araminta Marketing looks to work with brands that share our core values to market to the consumer through education to liberate their purchase decisions, rather than degrade them into buying.
We believe that these values are at the centre of conscious marketing.
Together these values make trustworthy brands that seek to change the world for the better through actions and inspire others through social media.
Through social media, many people exhibit highly edited and perfected portrayals of themselves. We believe in the promotion of ‘honest selves’ that do not expect perfection but seek to improve health and wellbeing, and living ‘in the moment’.
Through technology and social media, we can promote tolerance and optimism about change. We look for brands that use social media to inspire positive change, and help change the way people think.
We love brands that show passionate engagement with the world, and are aware of their impact (whether social, ethical or environmental). These brands have an understanding of how they fit into the world, and the importance of having a positive effect.
Our brands empower by emphasising the acceptance of imperfections and promoting health and wellbeing. We love brands that are transparent about their practices and ingredients, so consumers can be confident in their choices. This empowers consumers to contribute and invest in causes that matter to them.
Constantly questioning how our behaviour affects others, and use research to limit negative impact and promote positive effects. This is going a step further than thoughtfulness, as we believe that questioning is at the heart of conscious marketing. Questioning, when combined with research, leads to knowledgeable choices that successfully create the best possible impact.