Case Study:

Chimera Recruitment

  • To bridge the gap between full time and temporary members of staff: Keeping the customer experience consistent.

  • To prepare the business for expansion

  • Celebrate temp workers through content and campaigns Short-Term:

  • Position selves as thought leaders

GOALS

iPhoneX_Mockup STORY.jpg

STRATEGY

- consumer insights

- trends & forecasting

- social media strategy

- optimisation

- campaign planning

SOCIAL MEDIA

- content creation

- curation & direction

- social media at events

- campaign management

TRAINING

& WORKSHOPS

- directors' strategy

- recruitment team training

- area managers for content collection

ONLINE IDENTITY

- tone of voice

- visual identity

+84%

follower growth

in month 1

engagement increased from

89 to 729

+638%

change in impressions

CREATIVE

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One of our initial goals was to update the visual aesthetic of the brand on all social channels in order to create;

  • A more consistent visual aesthetic

  • Appeal to a wider target audience including their 'crew' primarily Gen-Z and potential clients in luxury industries. 

  • Create more engaging and re-postable content on each platform

  • Extend the range of content to support employees, temps and the wider industry.

Meanwhile paying homage to their iconic Chimera emblem. 

CAMPAIGNS

IGTV & THOUGHT LEADERSHIP

instagram video views averaged 265 per video

HARRODS LAUNCH

instagram engagement rates on the Harrods launch content were more than double the usual engagement rate

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STRATEGY

BLOG

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Empathetic, Experiential

Retail 

Luxury retail is becoming more creative, more experiential, more theatrical and more fun with every new queue that is created outside a store. As tech starts to take over various elements of admin, humans are left to be the most empathetic versions of themselves. 

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5 reasons Chimera is the best way for GenZ to start their career

GenZ is set to be the multi-career generation. Savvy and interested in self-education, you are renowned for making hobbies into careers. This is a great way of working, having worked on the shop floor around our acting careers, all three Chimera directors understand this. 

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Transferable Skills from the

Shop Floor

Whether you see this as an entry-level job, something to support your side-hustle, or an opportunity to grow towards a career in retail, the transferable skills that shape your work ethic are developing all the time.

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