Case Study:
Chimera Recruitment
-
To bridge the gap between full time and temporary members of staff: Keeping the customer experience consistent.
-
To prepare the business for expansion
-
Celebrate temp workers through content and campaigns Short-Term:
-
Position selves as thought leaders
GOALS
STRATEGY
- consumer insights
- trends & forecasting
- social media strategy
- optimisation
- campaign planning
SOCIAL MEDIA
- content creation
- curation & direction
- social media at events
- campaign management
TRAINING
& WORKSHOPS
- directors' strategy
- recruitment team training
- area managers for content collection
ONLINE IDENTITY
- tone of voice
- visual identity
+84%
follower growth
in month 1
engagement increased from
89 to 729
+638%
change in impressions
CREATIVE
One of our initial goals was to update the visual aesthetic of the brand on all social channels in order to create;
-
A more consistent visual aesthetic
-
Appeal to a wider target audience including their 'crew' primarily Gen-Z and potential clients in luxury industries.
-
Create more engaging and re-postable content on each platform
-
Extend the range of content to support employees, temps and the wider industry.
Meanwhile paying homage to their iconic Chimera emblem.
CAMPAIGNS
IGTV & THOUGHT LEADERSHIP
instagram video views averaged 265 per video
HARRODS LAUNCH
instagram engagement rates on the Harrods launch content were more than double the usual engagement rate
STRATEGY
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