To bridge the gap between full time and temporary members of staff: Keeping the customer experience consistent.
To prepare the business for expansion
Celebrate temp workers through content and campaigns Short-Term:
Position selves as thought leaders
- consumer insights
- trends & forecasting
- social media strategy
- campaign planning
- content creation
- curation & direction
- social media at events
- campaign management
- directors' strategy
- recruitment team training
- area managers for content collection
- tone of voice
- visual identity
in month 1
engagement increased from
89 to 729
change in impressions
One of our initial goals was to update the visual aesthetic of the brand on all social channels in order to create;
A more consistent visual aesthetic
Appeal to a wider target audience including their 'crew' primarily Gen-Z and potential clients in luxury industries.
Create more engaging and re-postable content on each platform
Extend the range of content to support employees, temps and the wider industry.
Meanwhile paying homage to their iconic Chimera emblem.
IGTV & THOUGHT LEADERSHIP
instagram video views averaged 265 per video
instagram engagement rates on the Harrods launch content were more than double the usual engagement rate