CASE STUDY:

THE Y CODE

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The Y Code is a mens wellbeing initiative co-founded by brother and sister entrepreneurs, Freddie Sheridan and Araminta Sheridan. With beautiful branding design by Sheridan&Co, Araminta Marketing was able to create their website, email marketing templates, social media templates, social media themes and their marketing strategy to support their goals and nurture a community.

Step 1: Wix Website Design

Using The Y Code logo, brand identity and PDF documents designed by Sheridan&Co, Araminta Marketing was able to build their website and a matching email newsletter template through Wix to create a consistent online customer experience. During this process we provided keyword research and implemented SEO practices for targeted, goal-driven results.

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Step 2: Marketing Strategy

Working alongside Sheridan&Co and The Y Code team, we created themes for blog articles, email marketing and social media to integrate key messages, key words and outlined opportunities to create content tailored towards their community building goals. 

Step 3: Social Media Identity, Template Design and set-up

Having identified key platforms for their goals, we created social media templates for each platform to create a consistent user experience. Platforms include Instagram, Instagram stories, LinkedIn, Facebook, Facebook Groups and Twitter.

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Step 4: Blog Content

Authentic advice from experienced and certified professionals is a key part of The Y Code's content marketing strategy. Whilst helping to manage and curate their council of contributors, we continue to write and edit their blog content ensuring key words and key messages are included.

Step 5: Community building and the launch

Araminta Marketing created visual content, captions and copywriting, themes, graphics and interactive content for the launch of The Y Code online. Key goals included the growth and 1:1 interaction of their community. Through their initial launch, we have helped The Y Code attract to over 1,000 followers organically on Instagram alone. We have also ensured their audience are engaged through direct message conversation and through asking for followers for their content needs.

"Working alongside Araminta has allowed me to bring my vision for The Y Code to life across all mediums.”

 

- FREDDIE SHERIDAN, FOUNDER, THE Y CODE

Marketing Services Provided

SOCIAL MEDIA

- content & copy

- instagram curation

- stories & posts

EMAIL MARKETING

- newletters

BLOG

- article writing

- editing

OTHER

- project launch campaigns

- department training

WEBSITE

- design

- Wix build

- copy

- creative

- ongoing management