Blue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...

In a recent blog post we explored new trends relating to 'dark social'. According to GlobalWebIndex and We Are Social, 63% of 16-34...

'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...

Last year we saw a digital revolution in the way that customers interacted with brands. That revolution was messaging. You might be...

As IBM quote in their recent advertising campaign ‘AI isn’t just for selfies’. We are already using artificial intelligence in more ways...

As a company, there will always be a reason to avoid appearing on review sites but the reasons for appearing on there are far greater....

2018 has been a right old year for consumers, poor poppets. Between Trumps Twitter & the dreaded four-letter acronym that starts with G...

“Yellow is about to have its moment.” [2018] Tone of voice is everything. [2017] “The micro-influencer is kaweeeen of 2018.” [2017]...

We’re well into November, but something of Hallowe’en has remained. Maybe it’s just that we haven’t taken our decorations down yet, but...

I always find it interesting talking to people about how toxic social media ‘is’. Like life, I find social media is what you make of it....

Recently I have been writing a couple more heart-felt posts on Insta. You may think I’ve lost the plot but there is method to my madness....

“Well my customers aren’t on social media so I don’t need it” is a sentence I’ve heard a fair few times over the last 5 years. Less so...

Image via Anxy You know that moment when you’re listening to a song, or reading a book, and there’ll be a single line that seems to have...

We’ve got a bit of a backlash on our hands. Apparently, according to Huffington Post, #fitspiration has now fallen in to a toxic...

“We are in an opiate epidemic and CBD is the answer.” is the clear and consistent message conveyed by the panel of four cannabis...

[image: pinterest] At a recent event I learned a new word... "kinesics". The word was not something I had come across before, but the...

Yesterday the Ateam took a break from our day to day work to gather round a laptop and hear what Hootsuite have to say about social media...

We love sleep as much as we love social media, and have noticed that there are times where one can get in the way of the other, which...

The other morning the #ateam hosted a Conscious Marketing breakfast alongside KIN and Sabrina from Anxiously Active so explore how we can...

Image via @beeple_crap "Human emotion is the hidden force behind every major trend" Patrick Dixon, The Future of (almost) Everything. In...