Araminta SheridanJan 19, 20213 minBrand Reactions to Blue Monday on Social MediaBlue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...
AramintaSep 3, 20191 minFacebook + Instagram Ditch Likes: How will this affect businesses?In a recent blog post we explored new trends relating to 'dark social'. According to GlobalWebIndex and We Are Social, 63% of 16-34...
AramintaAug 20, 20191 minAre You Using Dark Social?'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...
Emma InwoodJun 19, 20192 minWe need to talk...Last year we saw a digital revolution in the way that customers interacted with brands. That revolution was messaging. You might be...