Brand Reactions to Blue Monday on Social Media
Blue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...
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Araminta
Sep 3, 20191 min
Facebook + Instagram Ditch Likes: How will this affect businesses?
In a recent blog post we explored new trends relating to 'dark social'. According to GlobalWebIndex and We Are Social, 63% of 16-34...
6 views0 comments
Araminta
Aug 20, 20191 min
Are You Using Dark Social?
'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...
28 views0 comments
Emma Inwood
Jun 19, 20192 min
We need to talk...
Last year we saw a digital revolution in the way that customers interacted with brands. That revolution was messaging. You might be...
9 views0 comments
Araminta
Jun 11, 20193 min
CogX: What will your city look like after 2040?
As IBM quote in their recent advertising campaign ‘AI isn’t just for selfies’. We are already using artificial intelligence in more ways...
19 views0 comments
Araminta
May 28, 20192 min
Why Reviews have to be part of your Social Media Strategy
As a company, there will always be a reason to avoid appearing on review sites but the reasons for appearing on there are far greater....
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Araminta
Nov 27, 20182 min
Social Media in 2019
2018 has been a right old year for consumers, poor poppets. Between Trumps Twitter & the dreaded four-letter acronym that starts with G...
29 views0 comments
Araminta
Nov 7, 20181 min
Fortune Tellers & Trend Setters
“Yellow is about to have its moment.” [2018] Tone of voice is everything. [2017] “The micro-influencer is kaweeeen of 2018.” [2017]...
7 views0 comments
Tash
Nov 7, 20182 min
Stories for the Dark
We’re well into November, but something of Hallowe’en has remained. Maybe it’s just that we haven’t taken our decorations down yet, but...
8 views0 comments
Araminta
Oct 3, 20181 min
Reclaim Your Social Media
I always find it interesting talking to people about how toxic social media ‘is’. Like life, I find social media is what you make of it....
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Araminta
Aug 28, 20182 min
Insta-me: My personal experiment with captioning
Recently I have been writing a couple more heart-felt posts on Insta. You may think I’ve lost the plot but there is method to my madness....
15 views0 comments
Araminta
Aug 22, 20183 min
How social media is effecting your consumer even if they’re not on it
“Well my customers aren’t on social media so I don’t need it” is a sentence I’ve heard a fair few times over the last 5 years. Less so...
21 views0 comments
Araminta & Tash
Aug 16, 20182 min
The Beauty of Anxiety
Image via Anxy You know that moment when you’re listening to a song, or reading a book, and there’ll be a single line that seems to have...
18 views0 comments
Araminta
Aug 14, 20182 min
Fitfam, we’ve got a bit of a backlash on our hands..
We’ve got a bit of a backlash on our hands. Apparently, according to Huffington Post, #fitspiration has now fallen in to a toxic...
28 views0 comments
Araminta
Aug 3, 20185 min
KIKI, do you love me? (our new love, CBD)
“We are in an opiate epidemic and CBD is the answer.” is the clear and consistent message conveyed by the panel of four cannabis...
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Emma Inwood
May 7, 20182 min
How to read people's minds...
[image: pinterest] At a recent event I learned a new word... "kinesics". The word was not something I had come across before, but the...
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Araminta
Jan 26, 20183 min
2018 Social Media According to Hootsuite
Yesterday the Ateam took a break from our day to day work to gather round a laptop and hear what Hootsuite have to say about social media...
68 views0 comments
Araminta
Jan 11, 20181 min
Social Media & Sleep
We love sleep as much as we love social media, and have noticed that there are times where one can get in the way of the other, which...
14 views0 comments
Araminta
Nov 2, 20171 min
Event: Conscious Marketing Breaky
The other morning the #ateam hosted a Conscious Marketing breakfast alongside KIN and Sabrina from Anxiously Active so explore how we can...
8 views0 comments
Araminta
Oct 23, 20172 min
Why Internal Marketing is Everything
Image via @beeple_crap "Human emotion is the hidden force behind every major trend" Patrick Dixon, The Future of (almost) Everything. In...
21 views0 comments
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