Brand Reactions to Blue Monday on Social Media
Blue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...
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Araminta Sheridan
Jun 10, 20203 min read
Content Marketings New Normal
Social media has come to life in recent months. Content marketing trends that we have spoken about for years have been accelerated...
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Araminta
Mar 21, 20202 min read
Covid-19: Social Media Trends
Covid-19 hasn't necessarily created new social media trends, but is has certainly accelerated trends that we were already predicting....
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Araminta
Jan 28, 20203 min read
Marketing Trends: Inspired by Retail
Araminta Marketing write a lot of copy, from a lot of different angles for each of the companies they work alongside. We research...
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Araminta
Aug 20, 20191 min read
Are You Using Dark Social?
'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...
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Araminta
Jun 11, 20193 min read
CogX: What will your city look like after 2040?
As IBM quote in their recent advertising campaign ‘AI isn’t just for selfies’. We are already using artificial intelligence in more ways...
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Araminta
May 28, 20192 min read
Why Reviews have to be part of your Social Media Strategy
As a company, there will always be a reason to avoid appearing on review sites but the reasons for appearing on there are far greater....
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Emma Inwood
Mar 12, 20191 min read
Why you need reactvertising
Remember that time that #Bendgate happened? The huge epidemic of 2014 where iPhone users realised their shiny new iPhone 6's were...
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Emma Inwood
Dec 6, 20182 min read
Why we 🧡 the Pantone colour of the year
Pantone, the connoisseurs of colour, have announced the 2019 colour of the year, *cue the drumroll* and say hello to Pantone16-1546...
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Araminta
Nov 27, 20182 min read
Social Media in 2019
2018 has been a right old year for consumers, poor poppets. Between Trumps Twitter & the dreaded four-letter acronym that starts with G...
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Araminta
Nov 7, 20181 min read
Fortune Tellers & Trend Setters
“Yellow is about to have its moment.” [2018] Tone of voice is everything. [2017] “The micro-influencer is kaweeeen of 2018.” [2017]...
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Araminta & Tash
Aug 16, 20182 min read
The Beauty of Anxiety
Image via Anxy You know that moment when you’re listening to a song, or reading a book, and there’ll be a single line that seems to have...
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Araminta
Aug 14, 20182 min read
Fitfam, we’ve got a bit of a backlash on our hands..
We’ve got a bit of a backlash on our hands. Apparently, according to Huffington Post, #fitspiration has now fallen in to a toxic...
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Araminta
Aug 3, 20185 min read
KIKI, do you love me? (our new love, CBD)
“We are in an opiate epidemic and CBD is the answer.” is the clear and consistent message conveyed by the panel of four cannabis...
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Araminta
May 24, 20181 min read
Hello Yellow
I'm not just saying this to justify my purchase of a big-yellow-bird-esque fluffy coat, yellow will be everywhere this summer.. from Art...
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Araminta
Jan 26, 20183 min read
2018 Social Media According to Hootsuite
Yesterday the Ateam took a break from our day to day work to gather round a laptop and hear what Hootsuite have to say about social media...
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Emily
Oct 12, 20172 min read
Ultimate ways to share in the moment
We have to admit; when we first heard that Instagram was challenging Snapchat with a Stories feature we were slightly sceptical – what...
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Tash
Sep 12, 20172 min read
⭐️ Lipslut F*cks Trump ⭐️ #LoveThis ⭐️
Image source: @hello.lipslut We are 100% behind any brand that wants to make the world better through the power of lipstick, and that’s...
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Forbes
Sep 4, 20171 min read
⭐️ Soooo 2018 ⭐️ Key Media & PR Trends ⭐️
Image by @elirezkallah @plastikstudios With just 119 days until 2018, it is time to turn our attention to the key Media and PR trends...
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Emma Inwood
Jul 24, 20173 min read
Have I got your attention? ⚡️💡
This week the AM team have been on a mission for knowledge... We are lucky enough in London that there are tons of lectures, seminars and...
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