Brand Reactions to Blue Monday on Social Media
Blue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...
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Araminta Sheridan
- Aug 12, 2020
- 6 min
Building a Social Media Marketing Strategy for Property and Real Estate Companies
As of today, the UK has officially entered into a recession. In the run-up to this expected outcome of Covid-19, government schemes are...
47 views0 comments
Araminta
- Mar 21, 2020
- 2 min
Covid-19: Social Media Trends
Covid-19 hasn't necessarily created new social media trends, but is has certainly accelerated trends that we were already predicting....
39 views0 comments
Emma Inwood
- Feb 10, 2020
- 2 min
4 things we learned...
4 things we learned at... Creative Review: Social Strategy for Creatives, a panel at Working From_ Hoxton On the panel: Sedge Beswick...
7 views0 comments
Araminta
- Jan 22, 2020
- 3 min
B2B Marketing Trends: Corporate is the New Cool
In recent years we have seen a rapid increase in B2B Services and Corporate companies come through our doors. We work with Property...
32 views0 comments
Araminta
- Dec 5, 2019
- 3 min
2020 Social Media Trends
The current state of social media, as it stands, moving into 2020, for now. Platforms WhatsApp for Business; 1:1 messaging feels far from...
63 views0 comments
Tash
- Oct 25, 2019
- 3 min
Pay to Play
‘Pay-to-play’ was the clarion call sent up at the beginning of 2019. As businesses and influencers alike saw their organic reach sink as...
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Tash
- Oct 17, 2019
- 3 min
Anti-social Media
“A quarter of under 24s will delete ALL social media channels one day.” - Social Chain Data This year has seen a number of blows to...
24 views0 comments
Araminta
- Oct 15, 2019
- 2 min
Why Threads didn’t come together
Image via Giphy Did you know that Facebook (and therefore Instagram) have released a new app called Threads? Me either.. 🤷♀️ When a...
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Araminta
- Sep 24, 2019
- 2 min
Reasons to Revisit YouTube
Most companies we work with are now creating plenty of videos for their existing social media platforms to help get on top algorithms...
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Araminta
- Sep 4, 2019
- 1 min
Best Times to Post on Social Media
Image via Giphy With platforms making it difficult to gain organic reach on company posts, here are a few of the best times to post on...
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Araminta
- Sep 3, 2019
- 1 min
Facebook + Instagram Ditch Likes: How will this affect businesses?
In a recent blog post we explored new trends relating to 'dark social'. According to GlobalWebIndex and We Are Social, 63% of 16-34...
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Araminta
- Aug 20, 2019
- 1 min
Are You Using Dark Social?
'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...
28 views0 comments
Araminta
- Aug 14, 2019
- 2 min
Is it Time to Give Pinterest Another Go?
Designing our dream home, planning a wedding, or discovering new recipes... A lot of us have had a Pinterest perusal phase, but have you...
15 views0 comments
Araminta
- Jun 20, 2019
- 1 min
When organic reach is in decline..
Image by @halfaroastchicken Your posts are just as good, if not better, but they seem to be getting less likes. Sound familiar? You're...
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Emma Inwood
- Jun 19, 2019
- 2 min
We need to talk...
Last year we saw a digital revolution in the way that customers interacted with brands. That revolution was messaging. You might be...
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Araminta
- Jun 13, 2019
- 2 min
Do I still need Facebook for business?
“I never use Facebook anymore”. I hear this all the time. My response? “Well, you probably do”. You are active on Facebook if you: Have a...
30 views0 comments
Emma Inwood
- Mar 12, 2019
- 1 min
Why you need reactvertising
Remember that time that #Bendgate happened? The huge epidemic of 2014 where iPhone users realised their shiny new iPhone 6's were...
11 views0 comments
Araminta
- Feb 22, 2019
- 1 min
TIP 1: Socialising & Networking on Social Networks
TIP 1: Are you using social media to reach out to people? To socialise and network? Or are you posting daily on your account hoping they...
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Araminta
- Jan 24, 2019
- 1 min
Tap in to Instagram Stories 400 million + daily active users
According to Instagram, stories reached over 400 million daily active users in June last year. In order to succeed on Instagram stories...
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