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    Brand Reactions to Blue Monday on Social Media
    Araminta Sheridan
    • Jan 19, 2021
    • 3 min

    Brand Reactions to Blue Monday on Social Media

    Blue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...
    134 views0 comments
    Building a Social Media Marketing Strategy for Property and Real Estate Companies
    Araminta Sheridan
    • Aug 12, 2020
    • 6 min

    Building a Social Media Marketing Strategy for Property and Real Estate Companies

    As of today, the UK has officially entered into a recession. In the run-up to this expected outcome of Covid-19, government schemes are...
    37 views0 comments
    Covid-19: Social Media Trends
    Araminta
    • Mar 21, 2020
    • 2 min

    Covid-19: Social Media Trends

    Covid-19 hasn't necessarily created new social media trends, but is has certainly accelerated trends that we were already predicting....
    36 views0 comments
    4 things we learned...
    -
    • Feb 10, 2020
    • 2 min

    4 things we learned...

    4 things we learned at... Creative Review: Social Strategy for Creatives, a panel at Working From_ Hoxton On the panel: Sedge Beswick...
    5 views0 comments
    B2B Marketing Trends: Corporate is the New Cool
    Araminta
    • Jan 22, 2020
    • 3 min

    B2B Marketing Trends: Corporate is the New Cool

    In recent years we have seen a rapid increase in B2B Services and Corporate companies come through our doors. We work with Property...
    30 views0 comments
    2020 Social Media Trends
    Araminta
    • Dec 5, 2019
    • 3 min

    2020 Social Media Trends

    The current state of social media, as it stands, moving into 2020, for now. Platforms WhatsApp for Business; 1:1 messaging feels far from...
    62 views0 comments
    Pay to Play
    Tash
    • Oct 25, 2019
    • 3 min

    Pay to Play

    ‘Pay-to-play’ was the clarion call sent up at the beginning of 2019. As businesses and influencers alike saw their organic reach sink as...
    23 views0 comments
    Anti-social Media
    Tash
    • Oct 17, 2019
    • 3 min

    Anti-social Media

    “A quarter of under 24s will delete ALL social media channels one day.” - Social Chain Data This year has seen a number of blows to...
    23 views0 comments
    Araminta
    • Oct 15, 2019
    • 2 min

    Why Threads didn’t come together

    Image via Giphy Did you know that Facebook (and therefore Instagram) have released a new app called Threads? Me either.. 🤷‍♀️ When a...
    14 views0 comments
    Reasons to Revisit YouTube
    Araminta
    • Sep 24, 2019
    • 2 min

    Reasons to Revisit YouTube

    Most companies we work with are now creating plenty of videos for their existing social media platforms to help get on top algorithms...
    4 views0 comments
    Araminta
    • Sep 4, 2019
    • 1 min

    Best Times to Post on Social Media

    Image via Giphy With platforms making it difficult to gain organic reach on company posts, here are a few of the best times to post on...
    17 views0 comments
    Facebook + Instagram Ditch Likes: How will this affect businesses?
    Araminta
    • Sep 3, 2019
    • 1 min

    Facebook + Instagram Ditch Likes: How will this affect businesses?

    In a recent blog post we explored new trends relating to 'dark social'. According to GlobalWebIndex and We Are Social, 63% of 16-34...
    6 views0 comments
    Are You Using Dark Social?
    Araminta
    • Aug 20, 2019
    • 1 min

    Are You Using Dark Social?

    'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...
    28 views0 comments
    Is it Time to Give Pinterest Another Go?
    Araminta
    • Aug 14, 2019
    • 2 min

    Is it Time to Give Pinterest Another Go?

    Designing our dream home, planning a wedding, or discovering new recipes... A lot of us have had a Pinterest perusal phase, but have you...
    12 views0 comments
    When organic reach is in decline..
    Araminta
    • Jun 20, 2019
    • 1 min

    When organic reach is in decline..

    Image by @halfaroastchicken Your posts are just as good, if not better, but they seem to be getting less likes. Sound familiar? You're...
    18 views0 comments
    -
    • Jun 19, 2019
    • 2 min

    We need to talk...

    Last year we saw a digital revolution in the way that customers interacted with brands. That revolution was messaging. You might be...
    9 views0 comments
    Do I still need Facebook for business?
    Araminta
    • Jun 13, 2019
    • 2 min

    Do I still need Facebook for business?

    “I never use Facebook anymore”. I hear this all the time. My response? “Well, you probably do”. You are active on Facebook if you: Have a...
    29 views0 comments
    Why you need reactvertising
    -
    • Mar 12, 2019
    • 1 min

    Why you need reactvertising

    Remember that time that #Bendgate happened? The huge epidemic of 2014 where iPhone users realised their shiny new iPhone 6's were...
    11 views0 comments
    TIP 1: Socialising & Networking on Social Networks
    Araminta
    • Feb 22, 2019
    • 1 min

    TIP 1: Socialising & Networking on Social Networks

    TIP 1: Are you using social media to reach out to people? To socialise and network? Or are you posting daily on your account hoping they...
    8 views0 comments
    Tap in to Instagram Stories 400 million + daily active users
    Araminta
    • Jan 24, 2019
    • 1 min

    Tap in to Instagram Stories 400 million + daily active users

    According to Instagram, stories reached over 400 million daily active users in June last year. In order to succeed on Instagram stories...
    9 views0 comments
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