Most companies we work with are now creating plenty of videos for their existing social media platforms to help get on top algorithms through this favoured form of content. We are great believers in using content well, through mixed media methods. A blog post could create a great script, and a video could transcribe into a great blog post. If you have something important to say, say it well. Up-cycling content for different platforms can save you time and money, whilst reinforcing a key message.
Approximately one-third of all online activity is spent watching video content, and YouTube has more than a billion users (that’s nearly a third of all Internet users). With move than 500 million hours of video watched on YouTube every day, isn’t it time you added your brand videos?
So, how will YouTube help your company online?
SEO + discoverability
With more than 4 billion online videos viewed daily, and growing, YouTube can help you easily reach your audience, both by creating videos and advertising on other people’s videos.
YouTube is the second largest search engine and the third most visited site globally - beaten only by Google and Facebook.
Video is searchable: Google Universal Search blends together videos, images, news and books to give users a range of potentially useful information.
By including YouTube in your marketing strategy for your business, you’re also increasing the authority of your website, in Google’s eyes, giving it a leg up in search results rankings.
When Google ranks pages for its search listings, it takes into account social media metrics and video quality: making great YouTube videos tells Google that your company content is valuable to your audience.
Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
They have amazing resources and video tutorials if you ever get stuck
If you are interested in creating video content, setting up a YouTube channel, or learning how to use YouTube yourself, get in touch with the ATEAM