Designing our dream home, planning a wedding, or discovering new recipes... A lot of us have had a Pinterest perusal phase, but have you thought about using it for your company?
Pinterest is one of the highest conversion platforms towards websites.
Recently, after reviewing a client's Google Analytics, we found that one of the highest organic website referrals were coming from Pinterest, which is amazing seeing as they weren’t actively using it at the time. When we brought their Pinterest back to life, one post got 3.1k views in the first week.
We’ve already told you how much we love Pinterest here, but for those of you who need a little extra persuading, here are a few fast facts...
Pinterest increases website traffic. One of the largest traffic drivers in the world, it’s great for SEO and boosting your discoverability. Pins also get you more inbound links, as each pin is an opportunity to bring people back to your website.
With the right keywords, Pinterest can boost your search rankings on Google. Sounds strange, but Google loves Pinterest, and takes into account any key words in your board names and image captions for their algorithms.
User engagement is ridiculously high, with more than 175 billion images pinned so far.
Grow your audience: it is easy for other people to reshare your content to their own boards, making the platform a firm favourite across all generations (it’s the Number 2 platform for Baby Boomers, right behind Facebook).
Increased engagement and a diverse range of users means that Pinterest is 80% more viral and 3x more effective at generating leads than Twitter. Would you like increased brand awareness?
Pinterest integrates with your website, Facebook profile, and Twitter account.
It’s a female-majority platform: while gaining traction among men in recent years, the majority of pins are created for women, by women.
You are probably already producing the content for it, making management easy – just get pinning!
Want us to set your Pinterest up properly, get you started or give you a lesson? Get in touch with the ATEAM: