As a company, there will always be a reason to avoid appearing on review sites but the reasons for appearing on there are far greater. Therefore, you must take control by using the sites we mention at the end. Whether you are looking for new customers, or new employees, the user journey is as follows:
Discover a company > Research the company (search engines, website, social media, review sites) > Communicate with the company > Purchase or apply > Review the experience.
According to Forbes "90% of customers say that what they decide to buy is influenced by positive online reviews, and 94% will use a business with at least four stars.” [via Marketing Land & Search Engine Land]
Feedback is priceless, and reviews cost little or no effort. Whether you like it or not, people will find a way to speak about your company if they have something to say. A review strategy gives you the opportunity to target those who will review you fairly, build your public profile, and listen to feedback.
Great reviews make excellent content for your website, email marketing, social media and print marketing. You can make fun GIFS, beautiful graphics and more.
If you do get a bad review when you haven’t done anything wrong? Don’t let the haters get you down, they be jealous 😆
Don’t be afraid to ask for reviews, offer to give a review back in return
Make an effort to people who you think will give an honest review
If you do get a bad review, do not dismiss their views as invalid just because you don’t agree. Show understanding and take the conversation offline immediately.
LinkedIn [for professionals]
Facebook [for businesses]
GlassDoor [for employees]
TripAdvisor [for travel & restaurants]
Image via GIPHY