What you can learn from the #GucciGang


There is no doubt that Gucci is the cult brand of the moment with 29.4million followers on Instagram and 1,133,503 posts using #GucciGang.

  • Popular Culture: Not only do most hip-hop artists from Kanye to Cardi B use the word ‘Gucci’ in their 2018 new music releases, if you walk down the street in any major UK, EU or US city, you will see a pair of white Gucci pumps.

  • Breaking News: LA’s most historic hotel, Chateau Marmont (sister hotel to Chiltern Firehouse) have collaborated to create the Gucci 2019 Cruise Collection.

  • Financially: "Shares in luxury retail group Kering surged by more than six per cent thanks to strong third-quarter sales growth which was bolstered yet again by its

  • Gucci arm.” According to the Retail Gazette

Why?

Gucci hired creative director Alessandro Michele in 2015 and it is no coincidence that the brand has gone from strength to strength since then. Over the past 3 years he has managed to capture the hearts of conscious consumers through meaningful messaging, the eye or creatives through art and the minds of millennials whilst keeping its very high-net-worth price point & reputation. Michele has built a religion, rather than a brand, using all of these elements.

Get in touch to figure out how to create your cult through social media, email marketing, creative content, copywriting & Instagrammable moments.


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