Tone of voice is everything. 
“Watch Gucci closely.” 
“Cannabis is about to get cool” 
“Sometimes, you'll want to go on a healthy holiday, rather than get bev'd.” 
“Consumers are getting nostalgic” 
“Witches aren’t just for Halloween” 
“Brands need to learn from the cosmetics industry to champion inclusivity.” [forever ago]
“Brands must aim to have a social impact & create meaningful content.” [so 2013]
Internal marketing is SO important
"The foof is starting to stand up for itself." 
Image by @leabrisell
Humans create products & services as a reaction to something they feel is missing in their world which is why all trends are ultimately created by the emotional needs of humans, of a society. When Sheridan&Co predicted that ‘cannabis is about to clean up its act and become luxe’ over 13months ago, it took some time, research & consideration to believe this could be true. Now it makes total sense. People demanded legalisation which lead to money & research to be pumped into it by a verity of markets.
We've made some pretty wild predictions over the last five years and as we head in to Q4 of 2018, we have reviewed those that you should revisit for inspiration. Each is linked to its original article so you can read how to apply these statements to your brand.
Get in touch to find out how to apply popular trends & themes to your marketing strategy.