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Celebrating your reach

In HootSuite's 2018 social media report they pointed out that consumers are using social media in a more passive way. We are all guilty of scrolling mindlessly down our Instagram feeds. Just because we don't hit like, doesn't mean a post hasn't impacted our purchase decision or our opinion of the brand. Likes are still important but they're a less accurate measurement of how effective your post is. This year we have found that sharing video is a much more effective way of measuring impact as we can see how many views it has. Movement also seems to stand out more.

Either that or you need to work with us to create seriously epic content that makes people stop and double tap that post 👌

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