With just 119 days until 2018, it is time to turn our attention to the key Media and PR trends that this New Year will bring. Leading professionals in this area share their advice to give the rest of us an insight into how to stay a cut above the rest.
The benefits of “third-party validation and strong press” still remain crucial for getting your company’s story told. Not surprisingly, innovate social media strategies will also do you no harm, whilst always focusing on “trust and transparency in communications”. As AI progressively becomes part of our daily life, brands will require access to data scientists to predict consumer trends before others in order to remain in the intense media marketplace.