There is a national obesity crisis. 58% of women and 68% of men are at least overweight or are obese in the UK. At present, it is cheaper for consumers to buy food that is high in sugar, than healthier options that has a low sugar content.
In order to combat this epidemic, the government plans a sugar tax. However, it would be far better to develop incentives for healthy food consumption by making it cheaper. Our friends at Oppo are petitioning the government to cut VAT to the reduced rate of 5% on all foods and drinks that are low sugar or sugar free. There is a huge opportunity to benefit the health of the nation and inspire more positive choices. The reductions would be from the standard 20% rate and the campaign will be printed to the Chancellor of the Exchequer, Philip Hammond.