Technology and software is constantly developing meaningful Digital Marketing opportunities that are constantly evolving. This can make it difficult when knowing just how to market your said product or company, however Araminta Marketing wants to make the process a little easier for you.
How do you keep up with such a constantly changing role? As well as researching online and reading books (for those who like to be retro) I often find myself attending lectures and discussions. Whether gathering new information, confirming or challenging existing knowledge, it's important to keep your ear to the ground! Last night I attended a talk by George Taylor held by Google Campus, a hub for collaboration and innovation, who spoke about 'A Day In The Life Of A Digital Marketer'.
George has vast experience working directly for companies and setting up his own businesses so the points he makes are backed up by trial and learning.
Here are the key ideas I took away from the evening:
Types Of Marketing:
Direct Marketing: Print & Physical. You're more likely to sell something face-to-face and leave a long lasting impression this way, however this can be costly.
Digital Marketing: Online. You can reach a wider audience more rapidly and often for free but this does not always result in sales. A successful online strategy can take time to result in sales.
Affiliate Marketing: Selling through other companies.
PR & Advertising: Press & Event related ways of reaching your audience
Where To Start:
Market Research: Know your market.
Understand Competition: What are they doing well? What could they improve on?
Establish Your USP's (Unique Selling Points).
Strategy & Planning: What are your business goals? What would you like to achieve via Digital Marketing (and Marketing in general)? How are you going to accomplish them?
What Are Your Goals?
Remember, all your efforts are directed towards SALES
Measure your efforts (check out my recent post for tips on this)
Are you getting ROI (Return On Investment)?
Your Database is an integral marketing tool so segment your database to allow more targeted marketing
Dare to be outrageous, when blogging come up with eye-catching titles!
Thanks to George Taylor & Google Campus for an insightful evening.
@JulesGT @CIULondon @GoogleCampusMap