For physios, osteopaths, therapists and wellness pros
Instagram marketing for health and wellness practitioners
You know your stuff. Your clients love you. But Instagram feels like a second job you never trained for. I help health and wellness practitioners grow an audience that books in, without dancing on camera or paying for ads.
Sound familiar?
You post educational content because that’s what you know. It’s accurate and helpful, and it gets 200 views. Meanwhile bigger accounts copy your posts word for word. You’re fully booked some weeks and quiet the next, and you’re not sure Instagram is bringing in a single client.
The problem isn’t your knowledge. It’s how it’s packaged. Health content needs a hook, a format and a bit of you in it before people stop scrolling.
I’m one of you
I’m a massage therapist as well as a social media consultant, working out of a physio clinic. I know what a clinic diary looks like, what you can and can’t say about treatment, and how little time there is between patients. Everything I teach fits around that.
How I help
Find your niche and your voice. General education is hard to stand out with. We narrow it down and bring your own lifestyle and personality in, so you don’t burn out or get bored.
Formats that travel. Hooks, structures and trial reels that reach beyond your current followers, so the right people find you.
Turn followers into bookings. A clear path from post to appointment, plus digital products if you want income that doesn’t depend on your diary.
Practitioners I’ve worked with
“This Instagram thing is wild! Since starting trial reels a month ago, I’ve gone from being stuck at 30–40k views to over 200k (and growing every day), and my followers have doubled.”
Ben was posting general physio education. We niched him down, brought his personality in, then built digital products and a sales funnel for easy bookings and passive income.
“Just hit 900… 1K by next week. Think I had 450 odd when we had our call.”
Pricing that respects your rate
For health and wellness practitioners, I price 1:1 sessions in line with your own hourly rate, because I know what an hour out of clinic costs you. Tell me a little about your practice and I’ll come back with times and a price.