Aimy
@aimyfootball · Football boots designed for women
2M+ organic views a month
2M+organic views a month
6.9Kfollowers
£0ad spend
The starting point
Aimy is a new women’s football boot brand, designed for women’s feet and on a mission to show every girl she belongs on the pitch. The founder wanted the community to be the face of the brand, rather than herself. The brand needed reach and sales without relying on paid ads.
What I did
I built a content approach that puts the community front and centre, with organic content designed to travel well beyond the brand’s own followers and turn that attention into sales.
The result
Aimy now gets over 2 million organic views a month, with zero ad spend. Proof you don’t need a huge following to get huge reach.
