Last night the ATEAM attended another great Health Blogger Community talk. They were joined by expert panel Pip from Pip & Nut and Lucas from INTO App.
Here are some top tips that we picked up to share with you:
Firstly, download INTO App and follow @pipandnut @into_app and @hbloggerscom, obviously. They've created a really authentic way of managing influencer / brand relationships.
It's better to work with someone who has 3,000 followers and gets 100 comments on each post than someone who has 30,000 followers and only gets a few likes and comments per post.
Prioritise the influencers values, interests, mindset, location / age.
Create organic relationships, value their worth if they do charge for posting, but make sure they have a genuine interest in your brand, and potential for a long term relationship rather than one post about your product of service.
Reward good behaviour, passion, and connection.
Don't overlook YOUR value and the value of the people who work with you. We're all influential to our followers and the people who create / work for a brand are the brand.
Brands must create and organic experience for influencers. Create something they WANT to engage with.
2018 is the year of the micro-influencer. 5,000-50,000 followers is of much more value to brands for ROI and genuine, local engagement.
When gifting product
create surprise and delight
put effort in to sending out gifts, or don't bother. It's a moment that should inspire a post of a connection. Not putting in effort is likely to be a waste of product.
send out gifts to a list of people in one go rather than in drips and drabs. Multiple posts from influencers in one go will have more impact and be easier to measure.
If you're paying someone to post about your brand you MUST state this to avoid fines.
Make sure what your sending is relevant to the people you're sending it to and that your values are aligned.
Segment part of your budget towards influencers, not just Facebook ads etc
Impressions data will be big in 2018 when working with influencers, more so than likes. You can fake likes, you can't fake impressions.
Instagram stories will be big in 2018. 'Swipe up to buy' makes it easier your influencers to directly create sales.
Make sure you post stories showing who is behind your brand whether it's in the office, having meetings, or packing boxes. Influencers and followers will connect with the brand on a more authentic level and will be more likely to feel connected.
One post a day on a feed it enough, people will get overwhelmed if you post 3 a day. Post post post on stories.
When contacting or gifting to influencers, don't bring money into the conversation, hope that they love your brand / product enough to post.