Event: National Fragrance Day
Date: 21st March
National Fragrance Day was set up by The Fragrance Foundation UK, a non-profit making educational organisation setting standards of excellence for the fragrance industry in the UK. Their Scent Memories campaign was created as a place for you to share your memories involving the sense of smell – be it your first perfume or a nostalgic scent.
Facts and stats:
Olfactory memory is the term for the recollection of odours.
People can detect at least one trillion distinct scents.
Evidence suggests odours have a role to play in mother / infant bonds, communication, progression of brain degenerative diseases and even the survival of the species.
You can smell fear and disgust.