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National Day of Unplugging

Day: National Day of Unplugging

Date: 3rd March



The National Day of Unplugging is a day to embrace mindfulness and reconnect with the world around you. An outgrowth of the Sabbath Manifesto (a Jewish project that aims to slow down lives in an increasingly hectic world), the National Day of Unplugging was created by Reboot to promote interaction with the real world, instead of screens. Throughout the world, tech-free activities are becoming increasingly popular, with people turning towards yoga, reading and spending time in nature. Since its inception in 2010, the National Day of Unplugging has spread across social media, and into hundreds of communities. It aims to remind us that we can spend time without our phones and computers, and to find a balance between technology and the real world. If work and a busy schedule mean you can’t take 24 hours without technology, even a couple of hours a day can be amazing to help de-stress, share quality time with loved ones, or just spend some time on yourself.

Facts and stats:

29% of mobile phone owners say they can’t imagine living without their phone.

44% of mobile phone owners sleep with their phone next to their bed so they don’t miss any calls, text messages, or other updates during the night.

67% of mobile phone owners check their phone for messages, alerts or calls even when their phone doesn’t ring, beep or vibrate.

National Today also found that 13 % of Americans spend more time interacting with people online than in person, and 13 % of us feel like we’re addicted to our phones.

Cell phone use in American university students was negatively related to GPA and positively correlated with anxiety.

Case studies:

One of the most prominent campaigns on our radar relating to tech detoxes and wellbeing is the award winning ‘Do Not Disturb’ campaign by Durex >>

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