Be:Fit London took over the Business Design Centre in Islington in April with a mission to equip women across the capital with tools to lead a happier and healthier lifestyle and ditch the fads.
Our highlights included the Best Butt Ever class with Equinox and the shopping village. We couldn’t get enough of all the health, fitness and nutrition brands who had interesting stories and delicious products.
Araminta Marketing attended on the Friday of the festival and thoroughly enjoyed the event. It was great to see this movement of women who aspire to be stronger and fitter. We are excited to see how female only events and spaces in fitness will more forward in the future and how this will impact the wellness industry and inevitably, communication strategies with consumers.