CASE STUDY:

LET'S GET MEN TALKING

Let's Get Men Talking was created by Araminta Sheridan, the founder of Araminta Marketing, to change the narrative surrounding masculinity and to empower men to talk openly about mental health.

Step 1: Branding & Wix Website Design

Let's Get Men Talking brand identity and website design were created to complement 'brother brand' The Y Code. We created the website on Wix to create an easy to manage, SEO-friendly, flexible design.

Step 2: Marketing Strategy

Our marketing strategy for Let's Get Men Talking is centred around community building and user generated content enabling men to lead by example and to provide reassurance for others by posting the Let's Get Men Talking graphic proudly as a badge of honour. More recently. we have integrated a weekly livestream for episodic content.

Step 3: Social Media Identity, Template Design and set-up

Having identified key platforms for their goals, we created social media templates for each platform to create a consistent user experience. Platforms include Instagram, Instagram stories, LinkedIn, Facebook, Facebook Groups and Twitter.

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Step 4: Community Building

Let's Get Men Talking has successfully built a community of mental health professionals, both men and women, who benefit from these posts. We now have around 2,500 followers organically. The platforms continue to self-grow through UGC and referral from people who benefit from the account. Our 1:1 engagement via direct message is continues, powerful and important. Most importantly are the messages we receive about the positive effect that Let's Get Men Talking has on peoples personal journies.

Step 5: Community building and the launch

Let's Get Men Talking is continuously asking their community how they can progress to help more through Interactive stories, question stickers, poles and more.

Marketing Services Provided

SOCIAL MEDIA

- content & copy

- instagram curation

- stories & posts

EMAIL MARKETING

- newletters

BLOG

- article writing

- editing

OTHER

- project launch campaigns

- department training

WEBSITE

- design

- Wix build

- copy

- creative

- ongoing management

Fancy seeing you all the way down here!

We are flattered that you made it all the way to the bottom of the page. Since you're clearly a big fan how about giving us a follow on social media so we can stay in touch?

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STRATEGY

SOCIAL MEDIA

BLOG CONTENT

WIX WEBSITES

EMAIL MARKETING

CONTACT US

‪+44 7983 875195‬

Highbury & Islington