Most people you know will be online in some way; social media appearing to be the most dominant online tool of them all. Generation Y is coming into the work force at speed and their knowledge of new media will be more proficient than the generations before them understandably. However, even those in Generation Y will not know all the tricks of the trade, so no matter who you are, these 7 ways to get ahead this year with digital marketing are worth taking into consideration.

The New Year is all about fresh starts and looking forward. Whilst focusing on the now and planning for the future is crucial when it comes to digital marketing, let’s take a moment to assess the importance of looking back. We all love the rewarding feeling of posting a status on your company’s digital marketing site and watching the likes, favourites and reposts roll in! Why? Because it’s a quick and easy measurement of our success. Looking back helps us learn from our less